All Children Are Not Created Equal!

OK, so the title was meant to be provocative, but it's actually something I believe in. It just may not be what you think. I purchased PlayFair Toys in 2004, and at that time they had just shut down their long-time, successful catalog division. On the cover of each catalog, mailed out to hundreds of thousands of US households twice a year, was the tagline, "All Children Are Created Equal."

I began reinventing the business, and we are still working on that reinvention. Hopefully we'll never stop working on it. And here's where we are today - I strongly disagree with that statement. Yes, all children definitely deserve an equal chance. They do not get it, but I know that we all believe strongly that they deserve it. But deserving a fair chance and actually being created equal are different things. What would a world with all equal children look like? Presumably we'd just flip a coin to see who played football this year, because they'd all be about the same. Class valedictorian? We'll draw a name out of a hat.

To be fair, I should explain that this tagline and this company were both developed on a principle that I do hold dearly, so I am picking on semantics a bit when I make the bold statement that I disagree with it! PlayFair Toys was the nation's first toy store founded on the principle that toys should be independent of gender bias or ethnic/racial stereotypes, and that they should be completely non-violent. This was groundbreaking, and it set the tone for the business for decades to come.

We have evolved to meet the extraordinary need for exceptional children to find playthings as special as they are. Whatever age, gender, ethnic or racial background they come from, exceptional children need exceptional playthings. Some of these children are intellectually gifted, even highly or profoundly gifted. Some of them have very special needs. Others have a special talent, a great sensitivity, a strong creative streak, or other way of being different. Some of them are what's called "twice exceptional", with a combination of profound gifts and learning differences that are hard to comprehend. These may be some of the planet's most misunderstood and overlooked kids.

We are not an ordinary toy store! Our customers are truly extraordinary people looking for extraordinary things. Our toys, books, and games are an exceptional mix from around the world, designed to stimulate, educate, challenge, and be enjoyed. Our sales staff is exceptional - they understand these thousands of products and can explain their features and benefits to you, and how these features will benefit your exceptional child. They won't let you leave with the wrong item. Even our silly owner, the writer of this piece, is not an ordinary toy store owner. How many toy store owners have published dozens of scientific articles on global change and ecosystems, or have had a species named after them? How many toy store owners have explored the far reaches of northern Siberia during the Gorbachev era of the USSR? How many toy store owners have chapters in books on High IQ children?

If you have an ordinary child, grandchild, niece, nephew, or young friend, I think you'll greatly enjoy shopping at PlayFair Toys. Our incredibly well-trained sales staff will be there to help you pick out some things that will be enjoyed for months or years. But if you have an extraordinary child in your life, then you will love PlayFair Toys. You will feel believed here. You will feel that finally, someone understands you, understands that your needs and your child are beyond the ordinary.

PlayFair Toys is the store where all the babies are strong, all the grandparents are fabulously good-looking, and all the children are anything but average!

Here's to a world where all children get an equal chance. While we're waiting for that world, let's raise the next generation of leaders to be the best they can be, so they can help us meet this essential goal.